Yahoo used to be the No. 1 search engine so ranking high in Yahoo used to be quite important. But today Yahoo has dropped to being the No. 2 search engine, and is actually being overtaken by another search engine, Baidu.
Yet many still find it crucial and useful to improve search ranking in Yahoo, especially in Asia. It’s because majority of online visitors in Asia use and prefer Yahoo over Google. For instance, in Singapore over twenty percent of a site’s free search traffic can come from Yahoo. Therefore ranking high in Yahoo is still worth the time and effort.
There are many ways through which you can speed up your Yahoo ranking. The following tips are useful to help you learn how to improve search ranking in Yahoo fast and effectively.
1. Creating backlinks is the key. Yahoo loves backlinks and is not much fussy with regard to their quality. Quantity matters more than quality in Yahoo. However, Google is very particular about back link quality. Sites that have thousands of back links can outrank a site with less in Yahoo, but Google is a different story.
In order to get long term results in search engine ranking, whether in Yahoo or Google, you need to go for quality backlinks. You can do this by using content articles, and it’s an effective way to improve search ranking in Yahoo.
2. Use XML. Remember that Yahoo can be slow and “lazy” so you need to assist it by making its life easier. Yahoo and Google love sitemaps but Google does not reply on them.
Yahoo uses XML sitemaps to know what new pages have been updated or added on the site. Google uses XML sitemaps too though not as frequent as Yahoo does. Adding an XML site map to your website is a must along with a robots.txt file to tell search engine spiders where your XML site map is located and is basic SEO.
Another way for your website to improve search ranking in Yahoo is to make a Yahoo Sitemaster account. You have to let Yahoo know your sitemap location to help it accelerate the ranking process.
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